Web 2.0. Is It Time For A Digital Refresh?

As businesses age, they start to collect dust. Outdated accounting software, squeaky chairs, complacent sales reps. The same goes for web design and marketing strategy, even more so than chairs. It seems that technology advances at the speed of light. Here are a few tips to keep in mind if you are thinking about a digital refresh.

Google Has Evolved.

Over the last year I’m sure that you have grown as a person. So has the internet, and the algorithms that run the world’s largest search engine have also changed. In addition to search engine optimization, Google has picked up on the increasing adoption of mobile devices. That’s why they created mobile indexing, rewarding sites that have invested in mobile friendly layouts. This means that slow mobile pages are penalized. Having a site that is optimized for mobile will get you back on track. Along with mobile, page experience updates have also been rolled out. Today, the speed of a site is taken into consideration when ranking efficiently. If your site is lagging, it may be time for an upgrade.

The Emergence of Artificial Intelligence

As recently as this year, the emergence of artificial intelligence has shaken up the entire tech landscape. Today websites are getting faster and more intelligent due to the adoption of AI being built into the code. If you were paying attention to the last topic, speed is a determinant of ranking and optimization. You can even use AI to boost traffic. The creation of AI is still new, and the territory is uncharted, but AI is not going away. The more that AI is integrated into web design, the more it will become a necessity for businesses to adapt and change to the increasing exposure of AI. Get ahead of the curve by educating and upgrading.

Design Trends That Need Trimming.

The industry of cool is also changing. As generations pass and new consumers enter the market, it’s important that your site and content resonates. Being able to market to a younger generation of consumers might be what it takes to put your profits back into the green. In addition, this is the first generation of consumers that grew up with a phone or tablet. From birth they have had the ability to harness new tech to their desires. Having a grasp on new markets can drive sales and keep companies relevant. 

Email Filters Have Also Evolved.

If you have taken a look at your email in the last few years you may have realize that email filters and security features have increased. If your team has neglected the latest technology trends for emailing and email marketing, this could be affecting the attrition of clients and leads. It’s important to have conversations that can grow and expand and having the right marketing email practices is a great way to boost sales. 

Let’s Start A Conversation.

If any of these topics have resonated with you, we would love to start a conversation. Let us show you the best ways to update and streamline some of the necessities of business that may have fallen from the waist side in the past few years.