Custom SEO Services | NJ Website Digital Marketing
SEO is what's working behind the scenes to boost your website's visibility on large search engines such as Google. Our custom SEO services take the latest practices and implement them on your website.
Search Engine Optimization (SEO) is the practice of optimizing websites in order to appear higher on organic search results–in other words, when someone types in a search term related to your business, the goal of SEO is to make yours appear on the first page for maximum visibility.
At ShoreSite Web Designs, we continue to maximize the return you get on your websites by implementing the most up-to-date SEO practices on and off your site, including keyword research, custom content, meta titles and meta descriptions, page headers, and much more.
While the design of your website is important, it's equally as important to ensure that highly qualified traffic is being driven to it.
What Keywords Will I Rank For?
Our SEO experts will thoroughly analyze your website before doing any work on it to determine what keywords it can rank for, using a combination of keyword research tools and a deep understanding of user intent–that is, what searchers are looking for when they type in a specific keyword.
With client input, the end result is an in-depth spreadsheet detailing what keywords we'll be optimizing each website for within the content, metatags, and headers.
Custom SEO Content
The most basic tenet of SEO, quality keyword-focused custom content accomplishes two things: most importantly, it should provide useful information to users that improves the user experience, and secondly, it tells Google's crawling robots what your website page is about so it can properly index it and serve it up for people searching for related keywords.
Our content writers are highly trained in writing with SEO in mind, and will utilize the keyword research done by our SEO team to cultivate unique content with keywords and geotargets (if necessary) plus a strong internal link web to assist Google's robots in crawling the website.
What Are Metatags?
The unsung hero of SEO, metatags are an often-overlooked aspect of creating a fully optimized website. Meta titles and meta descriptions are the first thing that users see when scrolling through search results, and can be the driving factor behind Google's ranking of your website and a user's decision to click on your search result.
In this screenshot, the clickable link is the meta title, and the text underneath it is the meta description. Using the keyword research that is done before the project begins, our SEO team will update your website's entire navigation to feature a robust metatag strategy and improve your click-through rate on search engines.
Google Business Profile Updates
Off-site optimization is important too–a free tool provided by Google, Google Business Profile, offers an excellent way to market to hyperlocal traffic that is severely underutilized by many companies.