Tis’ The Season For Automation.

As we approach the holiday season, the gift that seemingly keeps on giving for marketing gurus and software developers has to be artificial intelligence (AI). And while AI, or

Artificial General Intelligence (AGI) has created waves of excitement and

confusion in the marketing space, perhaps the most intriguing aspect is how AI is

redesigning and redefining traditional marketing efforts. This wave of innovation is by far, the most advanced stage of technological advancement we have witnessed in decades.

In this article, we’ll discuss a few topics you can add to the shopping cart this year while reimagining what is possible for online branding and marketing.

Enhanced Search Algorithms.

While keyword searches are still inherently powerful tools for online marketing and SEO, AI is changing the way firms support their customers. Due to Natural Language Processing (NPL), search engines are beginning to comprehend human language more efficiently. Beyond traditional keywords and phrases, search engines can now comprehend context, intent, and semantics.

As language models progress, search engine optimizers will have to be able to realize the change, and adapt. This will force marketers to bring more to the table for the clients, introducing adaptive AI tools and analytics into their marketing plans that can adjust to the new landscape. And for customers, that means reconsidering traditional marketing plans.

Predictive Analytics.

Artificial Intelligence is not only becoming more accurate, it is also becoming more intuitive. Not only can AI comprehend search topics, it is beginning to interpret and make decisions. Instead of relying on individual words or phrases, AI is now able to interpret the intent behind those words and phrases. 

For marketers, this means better accuracy and a lot more data. Emerging analysis for user behavior and search patterns allows marketers to understand their clients needs more deeply, allowing them to stay ahead of the curve by putting new, innovative targeting marketing plans into practice. The challenge will be adopting the right AI vendors in the space and handling the added overhead that comes with emerging technology. Because this technology is in the infantile stages of development, it will require both marketers and customers to be more focused and attentive to the changing nature of AI.

Local Search & Geographical Awareness.

Using AI for local business is proving to pay dividends when it comes to adopting AI. Because AI is beginning to understand the intent behind searches, it can now deliver powerfully accurate results depending on geographic location. This provides better tuning for localized businesses and gives them greater focus at targeting specific demographics and will increase the relationships businesses can create within their territory. Search engine experience metrics are also enhanced, optimizing dwell time and click-through rates. In a nutshell, or fruitcake depending on how you look at it, AI can be trained to automate and streamline local search and geographical awareness better and more accurately than we have seen in the past. 

Unwrapping Artificial Intelligence

In the end, the only constant is change. More importantly, it is how clients and firms adapt to that change that will set them apart from their competition. For clients, its important to start to think about how these changes will impact their business, and how they can do their best to stay as relevant as possible to the emerging landscape of artificial intelligence.