Artificial Plagiarism: How AI is Impacting Content Writing.

Over the last six months, artificial intelligence has risen to the top of news headlines and social media feeds. With big tech companies evangelizing the adoption of AI across hundreds of business verticals, some of the most evident concerns are coming from marketing and design firms. The proliferation of OpenAI and ChatGPT is challenging the way marketing and design teams have approached marketing. If you are investing in marketing and are curious about the impact AI Assisted Writing Platforms, this article is designed for you.  

AI Lingo. What is a Chatbot?

The term AI is a broad term and has many functions. For the purposes of marketing and design, Chatbot is the preferred noun when it comes to AI-assisted writing.

Let’s define Chatbot, according to ChatGPT.

“A Chatbot is a computer program or an artificial intelligence (AI) that is designed to simulate human conversation through text or voice interactions. It is typically used to provide automated assistance or information to users in a conversational manner.”

In short, a Chatbot is a series of algorithms assigned to a database. Similar to a search engine, a Chatbot is designed to pull data from a repository of set information. Much like a search engine can provide webpage results based on a search query, a Chatbot can create a written response from previously generated content.

Sound familiar? Think Siri, Alexa, and Cortana.

Redefining algorithms.

One of the most debated topics revolves around the impact that AI-generated content will have on Search Rankings and Search Engine Optimization. According to an article from searchengineland.com, corporate search engine creators like Google have already started to identify and denigrate the production of AI-generated content. Despite their recently released AI Platform Bard, Google has publicly stated that it will continue to reward original, human-generated content for ranking purposes.

What is a Chatbot NOT?

A Chatbot is not sentient, or free-thinking. Because a Chatbot relies on a database of previously generated data, it does not have the ability to construct originality. Software is only as smart as its developers and much like Alexa and Siri, a Chatbot can copy and paste, intelligently.

Identifying plagiarism and why it matters?

Because Chatbots pool content from billions of previously written resources, the content being generated is not rooted in originality. AI is not sentient. And while this is true, marketing and digital design firms are quickly discovering that a Chatbot is not a writer. And despite how AI is disrupting the educational sector, when it comes to pairing with search engines, the best rankings will come from humans.  

Tools like ChatGPT and Bard can play a critical role in the planning and development process, offering ideas and outlines used to assist writers in original content. Just like software, AI can be a powerful tool to help writers, designers, and software developers create.

The necessity of originality.

This article is not written by AI, and neither should your marketing content. In order to align your marketing vision to search engine optimization standards, original content is still the best alternative to achieving rank and building content.

ShoreSite Web Designs is dedicated to helping its customers achieve the highest level of content and quality when it comes to marketing efforts, search engine optimization, and Google rankings. While we utilize many forms of AI in our design and development process, we employ professional writers and developers to ensure our customers achieve the highest level of marketing results, output, and success.